Experts and Luminaries: advertising
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Expert: #58 | msutherland | 
Independent marketing psychologist with >30 years experience in the market research industry. Particular focus on the psychology of 'message engineering' and brand positioning. Adjunct Professor of Marketing and published book author (on advertising). As a CEO and Creative Director of a 'top ten' market research company, developed a technology-based, continuous tracking system for evaluating brand advertising effectiveness. Special interest in application of neuroscience to (social) marketing.
Keywords: advertising, brand positioning, continuous tracking, market research, marketing psychologist, message engineering, neuromarketing