Experts and Luminaries: neuromarketing
Below is a partial list of expert members with this type of domain expertise.
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Expert: #58 | msutherland | 
Independent marketing psychologist with >30 years experience in the market research industry. Particular focus on the psychology of 'message engineering' and brand positioning. Adjunct Professor of Marketing and published book author (on advertising). As a CEO and Creative Director of a 'top ten' market research company, developed a technology-based, continuous tracking system for evaluating brand advertising effectiveness. Special interest in application of neuroscience to (social) marketing.
Keywords: advertising, brand positioning, continuous tracking, market research, marketing psychologist, message engineering, neuromarketing
Expert: #152 | rsilberstein |
Richard Silberstein is Chairman of Neuro-Insight Pty Ltd and professor of neuroscience at the Brain Sciences Institute, Swinburne University in Melbourne, Australia. Neuro-Insight specializes in the application of neuroscience to the field of marketing communications and media research. Prof Silberstein has conducted research in the field of functional brain imaging over 30 years and is the inventor of the ‘Steady State Topography’ (SST) technique, used by Neuro-Insight. He has published over 180 papers in the form of conferences presentations, journal articles and book chapters. Specific areas of expertise include human brain electrical neuroimaging, electroencephalography (EEG) and neuromarketing.
Keywords: EEG, neuroimaging, neuromarketing, neuroscience